Bringing visitors closer to Ho Chi Minh City’s OCOP products
The event “OCOP Product Trade Connection 2025” will take place over three days, from 28 to 30 November at the Revolutionary Tradition House of Vung Tau (No. 1 Ba Cu Street, Vung Tau Ward), featuring around 100 booths along with dedicated exhibition areas.
The event aims to promote, publicise, and elevate the branding of OCOP products and signature agricultural goods from Ho Chi Minh City and other provinces to consumers and potential partners. It also seeks to strengthen economic–cultural links between Ho Chi Minh City and regions across the country, promote agricultural value chains, and advance sustainable agricultural development. In addition, it supports OCOP producers in product improvement, digital transformation, and sustainable market expansion, contributing to rural economic growth and the development of modern, progressive rural communities.
Event highlights include:
• Opening Ceremony (18:00, 28/11/2025) and Closing Ceremony (18:00, 30/11/2025) featuring special artistic performances.
• A thematic seminar on “Solutions to Promote the Development of OCOP Value Chains, Consumption Linkages, and Branding in Ho Chi Minh City” on the morning of 29/11/2025.
• Diverse functional zones: OCOP product exhibition area, culinary showcase, and a cooperation/agreement area for commercial contract signing among the “Four Stakeholders” (State – Scientists – Businesses – Farmers).
With 1,026 OCOP products, Ho Chi Minh City has evolved from being merely a “consumption hub” into a “convergence centre” of cultural identities and specialties from all three regions. This creates a foundation for the City to: Build modern agriculture with blockchain-based traceability; Develop smart farmer models linking production with branding; Advance civilised rural development, increase incomes, and integrate community-based tourism.
More importantly, OCOP serves as a “core driver” for Ho Chi Minh City in leading the shift towards green growth and the circular economy — an essential development model in today’s global context.
Following the administrative reorganisation, Ho Chi Minh City is not only geographically larger, but also more culturally diverse and richer in local specialties. With a strong foundation of OCOP products — especially the advantages inherited from the former Ba Ria–Vung Tau area — the City is reinforcing its position as the economic, cultural, and tourism hub of the Southern region.
Each OCOP product, when paired with community-based tourism, is not merely a commodity but also a cultural story — the crystallisation of local wisdom and craftsmanship. Together, they contribute to positioning Ho Chi Minh City, post-merger, as a leading force in building a green and circular economy for the nation.
