Press Release: Vietnam – Ho Chi Minh City Tourism Promotion program in Germany in 2025
From May 20 to 22, the Ho Chi Minh City Department of Tourism, in collaboration with Vietnam Airlines, organized the Vietnam – Ho Chi Minh City tourism pavilion at the IMEX Frankfurt 2025 exhibition.
The official inauguration of the Vietnam – Ho Chi Minh City pavilion at IMEX Frankfurt 2025 was honored by the presence of Mr. Luu Xuan Dong – Consul General of Vietnam in Frankfurt am Main, Federal Republic of Germany, and Mr. Le Truong Hien Hoa – Deputy Director of the Ho Chi Minh City Department of Tourism.
The continued participation of the Ho Chi Minh City Department of Tourism in IMEX Frankfurt 2025 demonstrates a strategic and proactive effort to boost the city’s MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism sector. Alongside the trade exhibition activities at the Ho Chi Minh City booth (Booth B325, 72 sqm), the Department collaborated with Vietnam Airlines and leading Vietnamese tourism businesses (Ben Thanh Tourist, Vietravel, Asia DMC, Asian Trails, Indochina Heritage, MakeYourAsia, TerraVerde Travel, Bliss Hoi An, and Trusted DMC) to organize a series of themed presentations directly at the pavilion. These sessions aimed to introduce and promote new tourism products, inter-regional tour routes, and the city’s investment environment, with the goal of attracting international partnership opportunities.
In addition, the delegation held business meetings with major travel companies in Frankfurt and Munich, and organized a business networking program in Munich on May 23.
Overall, the image of Ho Chi Minh City tourism was strongly promoted at the event, helping to highlight the beauty of Vietnam’s landscape and people, while inviting global MICE corporations to consider Ho Chi Minh City as a premier destination. This effort contributes to enhancing Vietnam’s competitiveness within the Asia-Pacific region.
The continued participation and enhanced promotional efforts at IMEX Frankfurt 2025 mark a significant advancement in Vietnam – Ho Chi Minh City’s marketing strategy. It helps maintain the city’s presence on the global MICE tourism map and expands international partnerships. Furthermore, it aims to attract quality buyers from the German-speaking market in Europe (Germany, Austria, Switzerland) to participate in ITE HCMC 2025. This market is regarded as a key source market with great potential to contribute to Vietnam’s tourism industry in general and Ho Chi Minh City in particular.
IMEX Frankfurt is the world’s leading MICE trade show, bringing together over 3,800 international buyers, 2,500 exhibitors from 150 countries, and nearly 50,000 business appointments (B2B meetings) annually.
For media-related inquiries, please contact Ho Chi Minh City Tourism’s Press Office via info@visithcmc.vn.
About Ho Chi Minh City Department of Tourism
Ho Chi Minh City Department of Tourism is the official government body responsible for the promotion and development of tourism in the city. Through strategic roadshows, trade fairs, exhibitions, and global marketing initiatives, the department positions Ho Chi Minh City as a premier travel destination for both leisure and business tourism.
● Website: www.visithcmc.vn
● Instagram: @visit.hochiminhcity
● Facebook: Visit Vibrant Ho Chi Minh City
● TikTok: @visithcmc
● YouTube: Vibrant Ho Chi Minh City
