PRESS RELEASE NO. 1:HO CHI MINH CITY OFFICIALLY LAUNCHES THE 5TH TOURISM WEEK 2025 “VIBRANT HO CHI MINH CITY FEST”

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PRESS RELEASE NO. 1

HO CHI MINH CITY OFFICIALLY LAUNCHES

THE 5TH TOURISM WEEK 2025

“VIBRANT HO CHI MINH CITY FEST”

Ho Chi Minh City, December 05^th, 2025 – The Launching Ceremony of the 5th Ho Chi Minh City Tourism Week 2025 was formally held at the Islet Area in front of Ben Thanh Market, Ben Thanh Ward, on the evening of December 05, 2025. Under the theme “Vibrant Ho Chi Minh City Fest”, the event marks the beginning of a series of dynamic tourism activities aimed at stimulating both domestic and international travel demand, boosting year-end tourism growth, and welcoming the new year 2026.

Affirming the Position of a “Leading Vibrant Tourism Metropolis in Asia”

The 5th Ho Chi Minh City Tourism Week 2025 is organized under the direction of the Ho Chi Minh City People’s Committee, with the Department of Tourism working in close coordination with relevant departments, 168 wards and communes, as well as the Con Dao Special Zone. The event takes place as the City enters a new phase of development, shaping a vast and distinctive tourism space “from the city, along the river, to the sea,” creating a golden opportunity for the tourism sector to embark on a new era and offer visitors richer, more captivating experiences.

Delivering the opening remarks at the Launching Ceremony, Mr. Nguyen Van Dung, Member of the Party Committee and Vice Chairman of the Ho Chi Minh City People’s Committee, emphasized the City’s spirit of openness, modernity, and creativity. He expressed confidence that the 5th Ho Chi Minh City Tourism Week 2025 will serve as the starting point for a wide range of innovative tourism activities, showcasing distinctive tourism products and reaffirming the City’s appeal as an inspiring, energetic, and ever-evolving destination reaching toward new heights. He stated: “Through this Tourism Week, the City hopes to create a vibrant experiential space that spreads the festive spirit, stimulates year-end tourism – trade – and culinary activities; and opens opportunities for businesses to introduce new products, strengthen market connections, and join hands in building a friendly, safe, and sustainable tourism environment.”

HIGHLIGHTS OF THE LAUNCHING CEREMONY OF THE 5TH HO CHI MINH CITY TOURISM WEEK 2025

Announcement of the Digital Communication Strategy and Service Quality Enhancement Initiatives

The Launching Ceremony introduced two key programs aimed at elevating service quality and strengthening the City’s digital presence:

• Strategic Communication Partnership with TikTok and the Vietnam Cultural Heritage Conservation Support Fund: The Ho Chi Minh City Tourism Promotion Center officially signed a Memorandum of Understanding with the Vietnam Cultural Heritage Conservation Support Fund and TikTok Vietnam to implement a collaborative communication program promoting 168 wards, communes, and the special administrative zone of Con Dao on digital platforms. The three parties agreed on three strategic pillars: (1) Policy communication and the development of digital platforms for government–citizen interaction; (2) Development of the “dLocals” Program and a network of local cultural and tourism content creators; (3) Communication cooperation in digital transformation, cultural industries, and the digital economy. The program aims to select 168 local representatives to become content creators who showcase the cultural values, attractions, signature products, and unique identities of each locality—spreading the City’s authentic image through its own communities. Each TikTok channel will represent one locality – one story – one unique charm. A total of 168 accounts offering 168 perspectives will form a diverse content landscape, enabling residents and visitors to explore urban life, community culture, cuisine, and the many vibrant facets of the City. This initiative also marks an essential step in digitizing information and enhancing online engagement between the government and citizens in a friendly, transparent, and timely manner.

Announcement and Presentation of the “Friendly Destination 2025” Certification: The City continues to implement the program “Every Tourism Business Unit as a Friendly Destination” in 2025, an essential component of the Sustainable Tourism Development Scheme for 2025–2030. This year’s program is supported by Grab Vietnam as the media partner, helping promote safe, environmentally responsible, and welcoming destinations—further reinforcing the brand “Ho Chi Minh City – Asia’s Leading Vibrant Tourism Metropolis.” (Attached is the list of outstanding units certified and honored during the ceremony).

Announcement of the Ambassadors of Ho Chi Minh City Tourism Week and Official Launch Ceremony

• Announcement of the Ambassadors of Ho Chi Minh City Tourism Week 2025: The ceremony officially introduced the Ambassadors of the 2025 Ho Chi Minh City Tourism Week. The Ambassadors include renowned figures across various fields such as business, tourism, sports, arts, content creation, acting, beauty pageants, and notably the Top 20 finalists of the Ho Chi Minh City Excellent Tour Guide Competition 2025 – Talented Pathfinders. These Ambassadors will jointly present the story of Ho Chi Minh City in their own inspiring ways, conveying the City’s vibrant energy directly to visitors (Attached is the List of Ambassadors for Ho Chi Minh City Tourism Week 2025).
• Launch Ritual: The official launching moment of the 5th Ho Chi Minh City Tourism Week 2025 was marked by an impressive ceremonial act, during which 7 esteemed leaders jointly pressed the activation button, illuminating the symbolic letters representing 7 core values of the Ho Chi Minh City Tourism Week – Vibrant Ho Chi Minh Fest: Vibrant, Inspiring, Boundless, Remarkable, Authentic, Nature, and Timeless.

Special Art Program

A special art program featuring seven performances immersed the audience in a musical space blending iconic 1980s–1990s songs about Ho Chi Minh City with refreshing contemporary melodies, radiating the spirit of “Vibrant Ho Chi Minh City – Lively in Every Experience.”

Ho Chi Minh City Tourism Week 2025 – Vibrant Ho Chi Minh City Fest 2025 will bring to life a series of meaningful, captivating, and memorable activities taking place across the City throughout the week.

First-Ever Participation of All 168 Wards, Communes, and the Special Zone

A key highlight of this year’s Tourism Week is the enthusiastic participation and coordination of 168 wards, communes, and the special administrative zone of Ho Chi Minh City. This marks the first time that the Tourism Week has achieved such extensive engagement, with the largest-ever collaborative effort across all 168 localities to welcome both international and domestic visitors.

This initiative is expected to elevate Ho Chi Minh City’s destination image, stimulate sustainable tourism growth, and widely introduce new attractions to both residents and tourists. It also aims to enhance public awareness of local tours and distinctive tourism products offered by wards, communes, and the special zone. (Attached is the Activity Schedule for Ho Chi Minh City Tourism Week 2025 from all participating wards, communes, and the special zone).

Impressive Showcase of Signature Tourism Products Announced by Wards, Communes, the Special Zone, and Tourism Enterprises

The Department of Tourism, in coordination with the People’s Committees of wards, communes, the special administrative zone, and tourism enterprises, will announce new tour programs, packages, services, and promotional offers, accompanied by gifts and exclusive incentives for tourists visiting Ho Chi Minh City during the 5th Ho Chi Minh City Tourism Week and the year-end peak travel season of 2025. Travel companies have developed new tours and introduced preferential policies specifically tailored for Tourism Week–themed experiences.

Many localities and tourism enterprises have leveraged their strengths and achieved successful collaborations, creating promising tourism programs that pave the way for a vibrant festive season at the end of 2025 and the beginning of 2026. Newly introduced tourism programs and services announced within the framework of Ho Chi Minh City Tourism Week include: Cultural Experience – Tan Dinh Impressions (Tan Dinh Ward); Touching the Echoes of the Past (Binh Tay Ward); Xuan Hoa – Old Charms in a New Urban Landscape (Xuan Hoa Ward); “For a Greener Con Dao – Greener on Every Journey” Tour; Indochina Star Sunset Cruise Tour.

All initiatives collectively aim to serve residents and welcome domestic and international visitors to Ho Chi Minh City throughout the 5th Ho Chi Minh City Tourism Week 2025.

Ms. Bui Thi Ngoc Hieu, Deputy Director of the Ho Chi Minh City Department of Tourism, affirmed: “The 5th Ho Chi Minh City Tourism Week 2025 embodies the tourism sector’s united efforts in connecting and harnessing the collective strength of all 168 wards, communes, and Con Dao Special Zone to elevate the City as a modern, attractive, and sustainably developed destination. This is an opportunity for us to introduce new, creative, and high-quality tourism product chains, synchronized across localities, thereby strengthening Ho Chi Minh City’s position on the tourism map of Vietnam and the world.”