Find Your Vibes
The year 2025 marks a special milestone – the 50th anniversary of the Liberation of the South and National Reunification. With a spirit of pride and an aspiration to rise, Ho Chi Minh City embraces a fresh look through the tourism communication campaign ““Find Your Vibe – Tìm đúng chất, chạm đúng cảm”, launched by the city’s tourism sector. Inspired by a youthful, dynamic, and culturally rich vitality, the campaign introduces 50 signature icons representing the multi-dimensional beauty of Ho Chi Minh City.
From heroic historical imprints, unique architecture, and captivating cuisine to a vibrant urban nightlife – each icon is an authentic and vivid slice of life, together telling the story of 50 years of continuous development and innovation.
“Find Your Vibe” is not just a journey of discovery but also an invitation to forge a deep connection with every heartbeat of the city – a place where emotions are awakened, your true vibe is found, and every experience becomes memorable in its own unique way.
The Avatar Campaign – Spreading Love for Ho Chi Minh City
Amidst the bustling atmosphere commemorating the 50th anniversary of the Liberation of the South and National Reunification, a special wave of connection is spreading across social media: the avatar-changing campaign to express love for Ho Chi Minh City.
Inspired by the 50 signature tourism icons, the campaign invites residents and tourists alike to adorn their profile pictures with familiar, intimate, yet prideful images – from Ben Thanh Market, Notre-Dame Cathedral, Independence Palace, and the Central Post Office to dishes deeply imbued with hometown flavors like com tam (broken rice), banh mi, and hu tieu…
Each avatar is a whispered tale of memories, reflecting each individual’s personal attachment to the land they have visited or grown up in. The cleverly designed icons, customized with the user’s name, not only give profile pictures a fresh look but also open up a colorful space for sharing heartfelt emotions.
With over 14,870 downloads nationwide, the campaign is truly becoming an emotional bridge, creating a tight-knit online community where love for Ho Chi Minh City is expressed in the most relatable and creative ways.
The “50 Flashes” Travel Movie – When Ho Chi Minh City Tourism Hits the Screen with a Cinematic Touch
Within the framework of the “Find Your Vibe” campaign, a highly creative and distinct highlight is the travel movie “50 Flashes” – a deeply cinematic work produced by Newday Media, scheduled for release in April 2025.
Inspired by the continuous flow of time and characteristic cultural depth, “50 Flashes” chooses a bold and captivating storytelling method: fictional time-travel. Audiences will be guided through a journey across time – where the past, present, and future of Ho Chi Minh City intersect, coming alive with beautiful surprises in every single frame.
Far more than just a promotional travel film, “50 Flashes” is an artistic visual experience where imagery, emotion, and technology converge to awaken the imagination and evoke profound pride in a city that never stops moving.
