ITE HCMC 2024 AIMS TO ELEVATE VIETNAM’S TOURISM BY LEVERAGING SUSTAINABILITY AND COLLABORATION
Helping businesses to tap into sustainable tourism
Recent surveys by leading global travel agencies reveal that consumers are increasingly aware of tourism’s negative impacts on the environment, society, and local culture. Consequently, they are more inclined to choose hotels, restaurants, and tour operators that integrate sustainability into every aspect of their businesses, ensuring benefits for both the environment and the community.
With sustainability emerging as a critical competitive advantage, ITE HCMC 2024 has adopted the theme “Sustainable Travel – Creating the Future” to underscore its importance.
“Vietnam presents many opportunities for sustainable tourism development. However, many businesses still encounter difficulties in aligning with international sustainability criteria. ITE HCMC 2024 is designed to offer practical insights and effective solutions from both international and Vietnamese experts, aiding businesses in their sustainable tourism efforts,” said Mr. Le Truong Hien Hoa, Deputy Director of the Ho Chi Minh City Department of Tourism.
The key highlight of ITE HCMC 2024 will be its focus on positioning tourism as a dynamic economic sector that interconnects with many other sectors.
Mr. Le Truong Hien Hoa, Deputy Director of the Ho Chi Minh City Department of Tourism, said, “Our aspiration is for every visitor to have the best time possible by seeing the most beautiful sights, dining on the finest food, and experiencing the most enjoyable moments throughout Vietnam, not just in Ho Chi Minh City, Hanoi, or Da Nang. Achieving this requires effective collaboration among localities and businesses. ITE HCMC 2024 offers an ideal platform for travel and hospitality businesses to connect, explore, and expand their partnerships. This collaborative approach aligns perfectly with the Vietnamese government’s broader goal of transforming tourism into a leading economic sector, advancing green growth, and establishing the country as a premier destination.”
One of the main goals of ITE HCMC 2024 is to grow the international visitor market for Vietnam and increase tourist flows between countries, thereby maximizing tourism revenue. To achieve this, it is essential to strengthen international tourism cooperation by fostering effective connections between Vietnamese tourism businesses and those from Mekong River Basin countries and other global markets.”
Speakers and attendees will discuss promoting sustainability through ESG principles, emphasizing responsible tourism that focuses on nature and wildlife conservation while opposing the ivory trade. Additionally, they will explore community-based tourism development. The goal of these discussions is to generate valuable initiatives that advance sustainable tourism in Vietnam.
Notably, the expo will feature a high-level Tourism Forum, themed “NET ZERO Tourism – Creating Future.” The forum is expected to yield actionable solutions and effective strategies that can contribute to the responsible and sustainable development of tourism and the economy.
